DROP 001 — ONE RUN. NO RESTOCKS. SHIPS AUGUST 15.
The Standard I Live By.
This hat is a symbol of the life I’ve chosen and the standard I hold myself to. Sobriety is the baseline - the foundation everything else gets built on. Being present. Being disciplined. Being the man my family can count on.
- Nick, Founder
The Baseline.
Sobriety is the baseline. Discipline is the standard. The Baseline Hat is the first physical marker of the Sober Dad Club standard - built for dads who made the call and never looked back.
Unstructured 6-Panel
100% cotton construction. Low-profile fit, no stiff crown - broken in, not broken down.
Embroidered [SOBER]
[SOBER] logo embroidered on the front. Sober Dad Club script on the side with a woven label inside.
Drop 001 — Limited Run
One size, adjustable brass buckle strap. Black or Cream/Black. Once it’s gone, it’s gone.
Questions
When does it ship?
All Drop 001 preorders ship August 15. You’ll get a shipping confirmation with tracking as soon as it’s on the way.
What’s the fit like?
One size, adjustable brass buckle strap. Unstructured 6-panel, fits most head sizes comfortably, low profile, not stiff or boxy.
What’s the material like on each color?
Both colors are 100% premium cotton. Black is washed cotton look and feel and the cream is a brushed cotton. Both extremely soft and comfortable.
Will this restock?
No. Drop 001 is a single limited run. Once it’s gone, it’s gone. No restocks planned.
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